FUTURE G.O.A.T
FUTURE G.O.A.T

On International Women’s Day, we launched a social campaign to help make change, reaching out to women athletes, influences, allies and media personalities asking the to write a mad love letter to their younger self. Each letter focus on social stigma and adversity but also motivated them to keep going.












Creative Director: Kevin Mones / Art Director: Caroline Shaw / Strategy: Deven Dionsi / Copywriter: Sean Ngo / Designers: Alison Grant, Bianca Naje, Kristen Saluma, Sonica Katoch