I’m Caroline Shaw, AKA CSAW, a multidisciplinary director and designer with a passion for sport, music, art and culture.
The Backstory
I grew up in cleats, on the court, in the water and on the snow.
As a creative I’ve discovered that play exists well beyond being a kid or an athlete.
Dream / Build
Utility Player Who Knows the Game
I’ve worked in-house, agency and as an independent freelancer. From ACD, to AD, to design, I know how to flex across the process—from creative thinking, direction and strategy through to design and execution.
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Vision-led, story-driven creative solutions.
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Market research, defining objectives and highlighting challenges through thoughtful approaches.
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Defining tone, building brand architecture and designing across all channels.
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Designing for apparel and curating capsule collections.
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Lead team, projects, photography, sets from start-to-finish.
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Story-telling across print, packaging, digital, social, content, merchandise, experiential and broadcast.
